SCOPE OF WORK
Built and branded a multi-platform presence across TikTok and Instagram
Created the name, logo, and overall brand identity
Produced video content from concept to post, including viral TikToks
Designed static graphics, typefaces, thumbnails, and visual content
Led creative direction and content strategy
Managed all content production (filming, editing, photography, posting)
Grew engagement through trend-driven and original content
Designed branded merchandise (stickers, cups, apparel)
Maintained a consistent brand voice and aesthetic
Translated personality and group dynamics into engaging content
LOGO DESIGN
Designed a unique logo for the Scadashians, a creative collective known for producing humorous videos and engaging art content. The logo integrates typography and symbolism by shaping the name “Scadashians” into an eyebrow, reinforcing the group’s bold and expressive identity. This design demonstrates an understanding of compositional techniques, visual flow, and brand elements to create a distinctive and cohesive mark.
