ADVERTISING
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"Love At First Sip"
This project aims to create a short, captivating story in a fun and creative way for the brand Aperol Spritz. You’ll develop a single-scene brand film, from script to storyboard to shoot.
Nominations:
S19A - Single Television Advertising
S19B - Campaign Television Advertising
S21 - Consumer Campaign - Integrated Advertising Campaign
S22B - Campaign - Integrated Brand Campaign
S28A - Single Cinematography
S28B - Campaign Cinematography
Augusta Student American Advertising Awards (ADDYs)
THE CLIO AWARDS (clios)
"Into the Stream"
The goal of this AI-powered brand film is to emphasize the immersive nature of Netflix Originals by crafting a visually captivating and dreamlike experience for viewers. Through a showcase of iconic Netflix series, the film will demonstrate how Netflix transports its audience into mesmerizing worlds while seamlessly guiding them through a variety of unique content genres.
Nominations:
S19A - Single Television Advertising
S19B - Campaign Television Advertising
S21 - Consumer Campaign - Integrated Advertising Campaign
S22B - Campaign - Integrated Brand Campaign
Augusta Student American Advertising Awards (ADDYs)
AI Programs Used:
Chat GPT
Adobe Firefly
Midjourney Bot​
180° Thinking
The concept for this project is to take the blatant truth of what these brands stand for, for example, Giro Helmets = Safety, and take a complete turn on how you would display them in an ad campaign. This was when it clicked in my head that I could take a slight comedic approach to this project, playing off common phrases or relatable situations.
"FOR YOU"
Understand compositional techniques, including format, margins, and visual flow. Apply principles of visual consistency and branded elements.
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Scenario 1- A high-end athletic brand does fragrance catered toward teens to young adults.
Scenario 2- A luxury Provence fragrance brand catered toward audiences who prefer light, floral scents.
Scenario 3- An urban fragrance brand that caters to an audience who prefers opulent scents distinguished by sophisticated floral, balsamic, and resinous notes.
"Seamlessly Fits Into Your Routine"
Create a type-dominant ad campaign consisting of 3+ components. The product/brand choice is up to you. The finals must have a consistent message, voice, brand personality, and visual design. The ads must be applied to a real-world setting: transit posters, banner ads, billboards, print ads, social media placements, etc.