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SOCIAL STRATEGY

"Sip Sync"

Choose two brands to collaborate and create a continuous

campaign that shines a light on both brands.​​

 -Combine Starbucks and Sotify’s large platforms to bring recognition to underrated artists.

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"Embrace the Burn"

Fanta has always been perceived as a kid’s brand. Once kids become teens, they grow out of Fanta quickly out of sight and out of mind. We want to reposition Fanta as the sparkling soda brand for teens. But first, we have to get them to notice us in a big way. Your challenge? Create a headline-breaking Fanta brand act that shows how our brand and product can play a role in popular culture that appeals to teens.

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"Hidden Legends"

The task was to choose a brand, identify its challenges, and develop a campaign to address them. I selected Marvel, focusing on fan engagement sustainability and brand dilution risk. My strategy strengthens long-term fan investment through immersive storytelling, interactive content, and exclusive experiences while preserving Marvel’s legacy.

"Ink Regrets?"

For my omnichannel social strategy project, I created a Ticonderoga Pencils campaign on Instagram, Facebook, and Threads. Instagram highlighted user creativity, Facebook focused on storytelling and nostalgia, and Threads sparked real-time, witty conversations. This strategy leveraged each platform’s strengths to engage loyalists and new audiences while reinforcing Ticonderoga’s legacy as the world’s best pencil.

What does being in social strategy consist of?

A social media marketing strategy consists of a planned approach to engage your target audience on various social media platforms by creating relevant content, consistent posting schedules, and utilizing different features to achieve specific business goals like brand awareness, lead generation, or customer loyalty, while carefully monitoring and analyzing results to optimize your strategy over time. 

Defining Goals

Audience Research

Content Creation

Content Calendars

Social Listening

Analytics & Reporting

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